Planned giving professionals get to help donors consider how they want to be remembered and how they want their values to live on. Now, how do we market that? Continue reading Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
Soooooo, Should I Care About Email Open Rates Anymore?
For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?
The Future of Fundraising: 5 Marketing Trends for the New Year
Here are five marketing trends we predict for 2022. Continue reading The Future of Fundraising: 5 Marketing Trends for the New Year
Experiments With Work: Can a two-hour exercise boost belonging and compassion at work?
Spoiler: Our experiment provided an astonishing example of how asking a community of people for help can naturally unleash the human instinct for compassion. Continue reading Experiments With Work: Can a two-hour exercise boost belonging and compassion at work?
Giving USA 2021: Inside the Numbers
Take a deeper dive into Giving USA’s 2021 report to see how Americans rose to the challenge and gave in 2020. Plus, look ahead to today’s most successful fundraising strategies. Continue reading Giving USA 2021: Inside the Numbers
7 Social Post Ideas for Nonprofits That Come Straight From the Heart
More than ever, users want to see the raw and real you (#nofilter). In need of some inspiration? We’ve got you covered. Steal these 7 social post ideas that come straight from the heart. Continue reading 7 Social Post Ideas for Nonprofits That Come Straight From the Heart
Navigating Uncharted Waters With New Administration
Planned giving professionals need to keep informed of what is happening in Washington, D.C., and know how federal laws might change if President Biden and Congress come together to pass tax reform. Stelter is here to help. We put together a summary of some of the proposals being discussed—particularly as they relate to your organization and your donors. Your donors may look to you for insights on how tax reform affects their philanthropic goals. Here are 4 key takeaways and 2 next steps. Continue reading Navigating Uncharted Waters With New Administration
Special Update: CARES Act Tax Incentives Extended—With a Small Boost
The nonprofit community has been given a year-end gift: A couple of key provisions of the CARES Act were just extended into the new year (and, in one case, increased). Let’s take a look at what the new stimulus package means for the nonprofit community and turn that calendar page to 2021. Continue reading Special Update: CARES Act Tax Incentives Extended—With a Small Boost
UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
After months of perseverance and talking the problem through with multiple departments, both at UNICEF USA and at Stelter, we’re now sending emails to target 80% of UNICEF USA’s top prospects. That means we went from engaging handfuls of donors to hundreds. (When one planned gift can range from thousands to millions of dollars, this increase can be tremendously impactful.) Continue reading UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
[FREE DOWNLOAD] How to Let Your Donors Know About Expiring Tax Benefits
Before you turn that last page on the calendar, use these next few weeks to remind your donors of the tax benefits that are expiring on Dec. 31. Here are 3 ideas on how to let your donors know and a complimentary customizable donor letter. Continue reading [FREE DOWNLOAD] How to Let Your Donors Know About Expiring Tax Benefits
[FREE IMAGES] Last-Minute Ways to Thank Your Donors This Thanksgiving
Here are 4 last-minute “little” ways to thank your donors this Thanksgiving—plus, 8 free images to use across your nonprofit’s social channels. Continue reading [FREE IMAGES] Last-Minute Ways to Thank Your Donors This Thanksgiving
Why I Care About Estate Planning (and Why You Should, Too)
During National Estate Planning Awareness Week—in the midst of a year like no other—it’s important to remember the people behind the plans (or lack thereof). Donors are on a journey, and when we do our job well, we meet them where they are and help equip them for the road ahead. Thanks for the important work you do—for families, philanthropy and our shared future. Continue reading Why I Care About Estate Planning (and Why You Should, Too)
How to Make the Most Out of Estate Planning Awareness Week
Before the pandemic, it was estimated that more than two-thirds of Americans (68%) did not have a will. In September of this year, interest in creating a will was the highest it has ever been according to Google Trends. Find out how your nonprofit can make the most out of National Estate Planning Awareness Week this year with pointers from our pro, Sr. Gift Planning Consultant, Lynn Gaumer, J.D. Continue reading How to Make the Most Out of Estate Planning Awareness Week
How to Select the Right Audience for Your Planned Giving Marketing
What aspect of your marketing mix can often go quietly overlooked, but actually makes the most difference where it counts? You guessed it: Audience selection. So, if you’re wondering why your results aren’t what you’d like them to be, start with your list. Today I’ll be sharing why, where and how to find the right audience. Plus, level up your list with my 3 pro tips below. Continue reading How to Select the Right Audience for Your Planned Giving Marketing
Donor Advised Funds: Time to Promote Those Rainy-Day Funds
Across the country, donor advised fund administrators are seeing unprecedented levels of grant recommendations. If you haven’t started asking for gifts from donor advised funds, you need to implement a marketing strategy ASAP. Not sure where to start? Here are five next steps. Continue reading Donor Advised Funds: Time to Promote Those Rainy-Day Funds