When it comes to your donor marketing where is your focus? On the head or the heart? Today we look at the power of both emotional and rational marketing appeals and learn why they work and why they might not. Continue reading Head vs. Heart Marketing: Which One Wins With Your Donors?
We’re back with three more dates that need to be on your nonprofit’s marketing calendar. Discover creative ways to connect with your supporters on these special days through social media.Continue reading [Part 2] Start Planning Now: 6 Days For Nonprofits to Connect With Supporters on Social Media
Are these dates on your nonprofit’s marketing calendar? Discover creative ways to connect with your supporters on these special days through social media.Continue reading Start Planning Now: 6 Days For Nonprofits to Connect With Supporters on Social Media
What trends will impact nonprofits this year? Lynn M. Gaumer, J.D. and our team of strategists discuss three that will be important for nonprofits to embrace in 2023. Continue reading The Future of Fundraising: 3 Trends That Will Impact Nonprofits in 2023
Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Planned giving professionals get to help donors consider how they want to be remembered and how they want their values to live on. Now, how do we market that? Continue reading Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?
Here are five marketing trends we predict for 2022. Continue reading The Future of Fundraising: 5 Marketing Trends for the New Year
Take a deeper dive into Giving USA’s 2021 report to see how Americans rose to the challenge and gave in 2020. Plus, look ahead to today’s most successful fundraising strategies. Continue reading Giving USA 2021: Inside the Numbers
More than ever, users want to see the raw and real you (#nofilter). In need of some inspiration? We’ve got you covered. Steal these 7 social post ideas that come straight from the heart. Continue reading 7 Social Post Ideas for Nonprofits That Come Straight From the Heart
Planned giving professionals need to keep informed of what is happening in Washington, D.C., and know how federal laws might change if President Biden and Congress come together to pass tax reform. Stelter is here to help. We put together a summary of some of the proposals being discussed—particularly as they relate to your organization and your donors. Your donors may look to you for insights on how tax reform affects their philanthropic goals. Here are 4 key takeaways and 2 next steps. Continue reading Navigating Uncharted Waters With New Administration
The nonprofit community has been given a year-end gift: A couple of key provisions of the CARES Act were just extended into the new year (and, in one case, increased). Let’s take a look at what the new stimulus package means for the nonprofit community and turn that calendar page to 2021. Continue reading Special Update: CARES Act Tax Incentives Extended—With a Small Boost
After months of perseverance and talking the problem through with multiple departments, both at UNICEF USA and at Stelter, we’re now sending emails to target 80% of UNICEF USA’s top prospects. That means we went from engaging handfuls of donors to hundreds. (When one planned gift can range from thousands to millions of dollars, this increase can be tremendously impactful.) Continue reading UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
Before you turn that last page on the calendar, use these next few weeks to remind your donors of the tax benefits that are expiring on Dec. 31. Here are 3 ideas on how to let your donors know and a complimentary customizable donor letter. Continue reading [FREE DOWNLOAD] How to Let Your Donors Know About Expiring Tax Benefits
During National Estate Planning Awareness Week—in the midst of a year like no other—it’s important to remember the people behind the plans (or lack thereof). Donors are on a journey, and when we do our job well, we meet them where they are and help equip them for the road ahead. Thanks for the important work you do—for families, philanthropy and our shared future. Continue reading Why I Care About Estate Planning (and Why You Should, Too)
