Photo of an African American woman in her 20s with shoulder length curly hair. She is wearing a light blue long sleeve button down shirt and is speaking into a white megaphone. She is standing in front of a white wall and is framed in the left half of the photo. Text to the right says the title of the blog "Cut Through the Noise: 3 Smart Strategies To Amplify Your Nonprofit’s Message."

Cut Through the Noise: 3 Smart Strategies To Amplify Your Nonprofit’s Message

Feel like your nonprofit’s message is getting lost in the noise? You’re not alone. With so many causes out there, it’s harder than ever to stand out. But the good news? There are simple ways to rise above the clutter and connect more deeply with your donors. Continue reading Cut Through the Noise: 3 Smart Strategies To Amplify Your Nonprofit’s Message

Get Specific to Get Results: Details Are Important to Your Donors

In a study of organizational behavior and decision-making, the researchers found a correlation between tangible information and generosity. When the charitable appeal was specific (your gift will provide one family with dinner for a week) versus general (your gift will feed hungry families), donations increased two-fold. How could this work for your nonprofit? Check out some examples of narrowing your storytelling scope. Continue reading Get Specific to Get Results: Details Are Important to Your Donors

5 Storytelling Mistakes (And How to Avoid Them)

Stories are how we share our culture, pass down our traditions and influence others. We are literally hardwired for storytelling. Perfect for fundraising, right? But if the formula is so simple—character + conflict + resourcefulness = resolution—then why don’t more stories resonate? Here are five mistakes that might be in the way. Continue reading 5 Storytelling Mistakes (And How to Avoid Them)