Whether you’re a team of one—or part of a team that feels stretched too thin—turn to these six tips when your planned giving program faces doing more with less. Continue reading Less Staff, Same Goals: 6 Tips to Do More (With Less) in Planned Giving
4 Things Successful Nonprofits Have Figured Out
What sets successful nonprofits apart? Discover four key strategies that help successful organizations stay on the right track. Continue reading 4 Things Successful Nonprofits Have Figured Out
The Future of Planned Giving: 5 Marketing Trends for the New Year
Nobody has ever had to plan for a year like this. While it’s difficult to prepare for the unpredictable, I put together 5 planned giving marketing trends that I think will stand the test of time. Continue reading The Future of Planned Giving: 5 Marketing Trends for the New Year
How to Design the Perfect Marketing Strategy
Kathryn W. Miree, President of Kathryn W. Miree & Associates, Inc., recently presented “Designing the Perfect Marketing Strategy for Your Planned Giving Program” as part of Stelter’s monthly webinar series. It’s a timely webinar, filled with practical tips for refining or creating your planned giving marketing plans. Kathryn covers audience segmentation and messaging, as well as the importance of integrating planned giving into an overall development communications plan. The webinar has many valuable takeaways, and today I’m excited to share a few of my favorites. Continue reading How to Design the Perfect Marketing Strategy