Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
With social media, you can find a large market and your reach has minimal cost, especially compared to other marketing channels. The trouble is, every brand is trying to maximize their social ROI. So, what can you do to stand out? Continue reading 12 Tips for Winning on Social Media
The AFP ICON conference, put on by the Association of Fundraising Professionals, is the world’s largest conference for professional fundraisers. Some 3,000 attendees from five continents gathered. Here are five top conference takeaways. Continue reading Don’t Miss These Takeaways from the AFP ICON Conference
Integrated marketing builds a strong brand and, with the right messaging, a loyal following. It can also reduce costs by reusing content across different channels. Continue reading Want Consistency and Reach? Integrated Marketing to the Rescue!
Free download alert! Get our 2022 calendar as a great starting point for the year’s marketing. We selected days that relate to the planned giving industry and the common donor age group. In celebrating, you’ll join others who are bringing these days into the public consciousness, like media outlets, bloggers, influencers and retailers. Continue reading 2022 National Holidays for Planned Giving Fundraisers to Celebrate
In short order, digital has changed everything. Advancing technology has directly impacted the how, when and why donors give. If you want more proof than me just saying it, I’ve got three charts that reiterate the point. Continue reading 3 Charts That Confirm What You Already Know: Your Donors Are Online
We get a lot of questions about using social media to promote planned giving. “How should we be using it?” “What’s the real opportunity?” We know that fundraising is all about doing more with less. To help you reach your social potential with ease, we’ve compiled some social media do’s and don’ts. Don’t: Create aContinue reading Get Social: A Simple Guide to Improve Your Social Media
No doubt, Facebook has the eyes and ears of the people you want—and need—to succeed. Count your donors, fans and clients among the roughly 1.4 billion daily active Facebook users around the globe. But with Facebook’s ever-changing algorithms and recent Cambridge Analytica controversy, where does that leave nonprofits? How can you capitalize on this massiveContinue reading 5 Tips to Maximize Your Facebook Reach