Today we welcome a special guest to the blog: our own Creative Director, Zach Christensen. Zach inspires and provides vision to Stelter’s creative services team, which serves more than 1,500 organizations nationally. He draws on more than 15 years of experience in marketing and design to produce work for Stelter’s most strategic nonprofit brands. In serving as the award-winning creative lead, he ensures deliverables are of the highest quality and excellence.
Zach shares an infographic that highlights generational insights from the 2017 NMI Healthy Aging Database study. Take note of the subtle differences of attitude about giving, planning for the future and technology.
Are you surprised by the findings? Let us know where this matches or differs from what you know of your own donors.