Looking back on 2025, it wasn’t just change that fundraisers were navigating. It was complexity, uncertainty and, at times, a moving target—and your reading habits reflected that.
You weren’t just clicking on blogs that caught your interest. You were searching for direction. For context. For something you could take back to your team and use.
In short, you were looking for clarity.
Now, a few months into 2026, those themes still feel familiar.
Your Top 5 Blogs of 2025—And the Questions They Answered
When we looked at the blogs that rose to the top last year, a clear pattern emerged. Each one answered a question many of you were asking as the year unfolded: What’s changing? What’s coming? What should I do next?
Let’s take a look.
5. How do I stay steady when everything feels uncertain?
When the landscape shifts, stability becomes more important than ever. In 2025, many of you spent time thinking about long-term sustainability—looking for ways to diversify revenue and strengthen your organization for whatever comes next.
Your #5 blog: The Importance of Diversifying Fundraising Revenue for Nonprofits in Uncertain Times
4. What should I be doing—and when?
Even in uncertain times, one thing remains true: fundraisers still need to plan. Our 2025 Planned Giving Calendar once again became a go-to resource, helping you find meaningful moments to connect with donors throughout the year.
Your #4 blog: 2025 Planned Giving Calendar: Dates to Celebrate and Engage Your Donors
3. What should I be preparing for right now?
Uncertainty often starts long before change becomes reality. As potential tax legislation loomed, many of you were already thinking ahead—asking how to position your organization and your donors for what’s next.
Your #3 blog: 2025 Impending Tax Legislation: What Your Nonprofit Needs to Know
2. What do the numbers tell us?
Each year, Giving USA offers a comprehensive look at the state of philanthropy. And each year, you turn to us to help make sense of it. In 2025, that was no different. You wanted more than numbers—you wanted insight, context and a clear path forward.
Your #2 blog: Giving USA 2025: Inside the Numbers—Plus a Look Back and a Look Ahead
1. What’s changing—and what does it mean for me?
And at #1… When new tax legislation took shape, the details mattered—but what mattered more was what those details meant for your donors and your strategy. Your most-read blog of the year helped break down what’s staying, what’s changing and how to respond with confidence.
Your #1 blog: New Tax Law: What’s Staying, What’s Changing and What It Means for You—Plus Get Your Free Download
What This Tells Us
If there’s one takeaway from 2025, it’s this:
You weren’t just looking for ideas—you were looking for guidance you could trust.
You wanted to understand what was happening, but more importantly, you wanted to know what to do about it. How to plan. How to respond. How to move forward with confidence.
And as we move further into 2026, that need hasn’t gone away.
Looking Ahead
As we’re already moving through 2026, we’d love your input.
- What questions are you asking right now?
- What challenges are you navigating?
- What would help you feel more confident in the year ahead?
Leave your thoughts in the comments below. We’d love to help.