Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave
What Makes Donors Give? The Science Behind the “Yes!”
From initial outreach to stewardship, feed donors a constant diet of Yes! emotions. Here’s how, according to a research from Stelter and behavioral science experts. Continue reading What Makes Donors Give? The Science Behind the “Yes!”
Giving USA 2021: Inside the Numbers
Take a deeper dive into Giving USA’s 2021 report to see how Americans rose to the challenge and gave in 2020. Plus, look ahead to today’s most successful fundraising strategies. Continue reading Giving USA 2021: Inside the Numbers
How to Talk Legacy Giving With Volunteers (and Why It’s Important)
A Fidelity Charitable study found that 87% of volunteers say there’s an overlap between their volunteer and financial support. Here are 5 tips for talking about legacy giving with your volunteers. Continue reading How to Talk Legacy Giving With Volunteers (and Why It’s Important)
How the University of Denver Reaches High-Potential Prospects
We’re back with “Why I Partner With Stelter.” Today, it’s all about the University of Denver. Hear from Jon Kraus, Executive Director of Gift Planning, on their planned giving wins as a result of working with Stelter. Continue reading How the University of Denver Reaches High-Potential Prospects
Use These 7 Strategies to Build Stronger Donor Bonds
Build your best donor bonds with these 7 strategies. Continue reading Use These 7 Strategies to Build Stronger Donor Bonds
How to Be a Planned Giving Leader When the Going Gets Tough
We can look to historical leaders to learn what to do (and what not to do) when our leadership skills are being put to the test. Unlock these 7 traits of persevering leaders. Continue reading How to Be a Planned Giving Leader When the Going Gets Tough
5 Tips to Make the Most of Your Time Online With Mature Donors
Baby boomers, which contribute 41% of all individual gifts, tend to donate online more. Additionally, 30% of donors aged 75+ (known as Greatest Generation) say they have given online in the last 12 months. Uncover 5 tips to connect with your mature donors online. Continue reading 5 Tips to Make the Most of Your Time Online With Mature Donors
5 Gifts That Will Have the Greatest Appeal in 2021 & Why
Wondering where asset-based philanthropy is headed in 2021? We’d all surely love a clear, concrete path. While that probably won’t happen (sorry, everyone), we can look ahead to what types of gifts will be most appealing to donors this year, so we can better prepare our messaging and communicate more effectively. Here they are, the 5 gifts that will have the greatest appeal to donors in 2021 and why. Continue reading 5 Gifts That Will Have the Greatest Appeal in 2021 & Why
How to Convert Donors When the Going Gets Tough
Looking for ways to continue donor conversion during these challenging times? Here are 7 tips to help your nonprofit convert donors when the going gets tough. Continue reading How to Convert Donors When the Going Gets Tough
The Future of Planned Giving: 5 Marketing Trends for the New Year
Nobody has ever had to plan for a year like this. While it’s difficult to prepare for the unpredictable, I put together 5 planned giving marketing trends that I think will stand the test of time. Continue reading The Future of Planned Giving: 5 Marketing Trends for the New Year
Count Down to the New Year With These Top 5 Webinars From 2020
They say hindsight is 20/20, so let’s take a look at the top 5 webinars from 2020 for a clearer vision in the new year. Continue reading Count Down to the New Year With These Top 5 Webinars From 2020
Gear Up for the New Year With the Best Blogs of 2020
To help you prepare for 2021, we put together a time capsule of sorts, highlighting key topics and blogs from this year. Get ready for the new year with these pivotal blogs from 2020. Continue reading Gear Up for the New Year With the Best Blogs of 2020
UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
After months of perseverance and talking the problem through with multiple departments, both at UNICEF USA and at Stelter, we’re now sending emails to target 80% of UNICEF USA’s top prospects. That means we went from engaging handfuls of donors to hundreds. (When one planned gift can range from thousands to millions of dollars, this increase can be tremendously impactful.) Continue reading UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
How to Make the Case for Planned Giving: 3 Fundraising Truths
Planned giving is top of mind for many nonprofits this year, and for good reason. Take a look at these three fundraising facts that help make the case for planned giving. Continue reading How to Make the Case for Planned Giving: 3 Fundraising Truths