Some shops talk, and some don’t. Here are 5 sure-fire ways to improve your internal communication and optimize your planned giving marketing. Continue reading Are Your Marketing and Development Teams on the Same Page?
7 Ideas Nabbed from the Bridge Conference
Fundraisers, marketers and nonprofit professionals converged in Washington, D.C. last week…and for once it wasn’t to lobby. The Bridge Conference was an educational gathering with tracks on content marketing, peer-to-peer fundraising, stewardship, acquisition and more. Today I’m here to share the ideas that sparked for me. Continue reading 7 Ideas Nabbed from the Bridge Conference
How to Write Donor Stories That Make Prospects Take Action
Craft and tell a more powerful planned giving story with these 5 Stelter elements of storytelling. Continue reading How to Write Donor Stories That Make Prospects Take Action
Giving USA 2019: Inside the Numbers
We welcome back a special guest on the blog: Stelter’s Senior Gift Planning Consultant, Lynn Gaumer, J.D. Lynn gives us her analysis on Giving USA’s 2019 numbers. Continue reading Giving USA 2019: Inside the Numbers
Even If You Hate Golf, Pay Attention to This One Important Lesson
How do you measure the success of your planned giving marketing efforts? Stelter Chief Client Strategy Officer Michael Hutney shares how to determine your program’s ROI. Continue reading Even If You Hate Golf, Pay Attention to This One Important Lesson
5 Leadership Lessons You Need for Your Team
Spending a year training next to local leaders in finance, marketing, innovation and economic growth (among other disciplines) is a humbling experience. Here are 5 takeaways from these strategists that I’m stealing for myself. Continue reading 5 Leadership Lessons You Need for Your Team
How to Get Your Emails Into Your Donor’s Inbox
Staying out of the spam folder can be a challenge. With 14.5 billion spam messages sent per day globally, email service providers are working harder than ever to have emails arrive in inboxes. Discover how to increase your email deliverability to your donors. Continue reading How to Get Your Emails Into Your Donor’s Inbox
The Truth About Direct Mail and Digital Marketing
Think direct mail and digital, not direct mail or digital. Here are 5 tips to strengthen your multichannel marketing efforts for planned giving. Continue reading The Truth About Direct Mail and Digital Marketing
How to Make Your Donor Surveys More Successful
Surveys shed light on what donors may need to move the needle from a one-time or annual gift to a legacy or planned gift. Here are 5 tips to improve your planned giving donor surveys. Continue reading How to Make Your Donor Surveys More Successful
The Key to More Leads? Create an Offer Stable
You need a variety of at-your-fingertip offers to ensure that you spend your time nurturing donors at the point of contact rather than scrambling for material when you have their ear. This is your offer stable. Here are two ways to craft it. Continue reading The Key to More Leads? Create an Offer Stable
How Often Should Your Nonprofit Post on Social Media?
There is no magic number. However, there are some indicators of what might work best for your nonprofit’s social media strategy. Ask yourself these 3 questions to find out your optimal posting schedule. Continue reading How Often Should Your Nonprofit Post on Social Media?
How to Get Your Donors Where You Want Them to Go
Here is your shortcut guide to making the most out of your marketing drivers and destinations. Continue reading How to Get Your Donors Where You Want Them to Go
Donor-Centered Appeals (Or, How to Get Out of Your Own Way)
Are you getting in your own way of a gift opportunity? Here are 4 tips to consider when you’re prepping your next fundraising appeal. Continue reading Donor-Centered Appeals (Or, How to Get Out of Your Own Way)
[FREE IMAGES] How to Make the Most of National Volunteer Month
National Volunteer Month is the perfect opportunity to thank your nonprofit’s volunteers. Here are 3 ways to celebrate them this April. Continue reading [FREE IMAGES] How to Make the Most of National Volunteer Month
DIY Online Wills: Technology Is Putting Estate Planning Tools in the Hands of Your Donors
We all know that a longstanding challenge for planned giving professionals has been to inspire donors to take action—but could estate planning tools help? Continue reading DIY Online Wills: Technology Is Putting Estate Planning Tools in the Hands of Your Donors